What size are X (Twitter) Image Ad ads?

X (Twitter) Image Ad ads are 1200×1200 pixels with an aspect ratio of 1.91:1.

What aspect ratio does X (Twitter) Image Ad use?

X (Twitter) Image Ad supports 1.91:1 and 1:1 aspect ratios.

What is the maximum file size for X (Twitter) Image Ad?

Files for X (Twitter) Image Ad can be up to 5 MB.

Which file formats does X (Twitter) Image Ad accept?

X (Twitter) Image Ad accepts JPG, PNG, and WEBP files.

What are the copy limits for X (Twitter) Image Ad?

X (Twitter) Image Ad copy is limited to 280-character body text.

What is the X (Twitter) Image Ad ad format?

X (Twitter) Image Ad is a image ad format that runs in the Timeline placement on X (Twitter). This page documents its full creative requirements, sourced from X (Twitter)'s official ad documentation.

Where does X (Twitter) Image Ad appear on X (Twitter)?

X (Twitter) Image Ad ads appear in the Timeline placement on X (Twitter).

How does X (Twitter) Image Ad compare to other X (Twitter) ad formats?

X (Twitter) Image Ad differs from other X (Twitter) placements in its 1200×1200px canvas, and a 5MB file ceiling. Compare side-by-side from the X (Twitter) publisher page on All Ad Specs.

X (Twitter) Image Ad ad specs

X (Twitter) Image Ad ads are square 1.91:1 still images, measured at 1200×1200 px, up to 5 MB per file, delivered as JPG, PNG, or WEBP. They run in the Timeline placement on X (Twitter). Use these requirements to brief designers, validate uploads, and avoid creative rejections in X (Twitter)'s ad manager.

Dimensions: 1200×1200 px
Aspect ratio: 1.91:1, 1:1
Max file size: 5 MB

Visual specifications

Dimensions	1200 × 1200 px
Aspect ratios	1.91:1, 1:1
Orientation	square
Max file size	5 MB
File types	JPG, PNG, WEBP

Copy limits

Primary text	280 chars

Notes & source

URL counts as 23 chars. Recommended 1.91:1 for link previews.

Official source: https://business.x.com/en/help/campaign-setup/advertiser-card-specifications

Frequently asked questions

What size are X (Twitter) Image Ad ads?: X (Twitter) Image Ad ads are 1200×1200 pixels with an aspect ratio of 1.91:1.
What aspect ratio does X (Twitter) Image Ad use?: X (Twitter) Image Ad supports 1.91:1 and 1:1 aspect ratios.
What is the maximum file size for X (Twitter) Image Ad?: Files for X (Twitter) Image Ad can be up to 5 MB.
Which file formats does X (Twitter) Image Ad accept?: X (Twitter) Image Ad accepts JPG, PNG, and WEBP files.
What are the copy limits for X (Twitter) Image Ad?: X (Twitter) Image Ad copy is limited to 280-character body text.
What is the X (Twitter) Image Ad ad format?: X (Twitter) Image Ad is a image ad format that runs in the Timeline placement on X (Twitter). This page documents its full creative requirements, sourced from X (Twitter)'s official ad documentation.
Where does X (Twitter) Image Ad appear on X (Twitter)?: X (Twitter) Image Ad ads appear in the Timeline placement on X (Twitter).
How does X (Twitter) Image Ad compare to other X (Twitter) ad formats?: X (Twitter) Image Ad differs from other X (Twitter) placements in its 1200×1200px canvas, and a 5MB file ceiling. Compare side-by-side from the X (Twitter) publisher page on All Ad Specs.