IAB Standards Content Recommendation ad specs

IAB Standards Content Recommendation ads are horizontal 3:2 still images, measured at 600×400 px, up to 1 MB per file, delivered as JPG or PNG. They run in the Below content / Recommendation widget placement on IAB Standards. Use these requirements to brief designers, validate uploads, and avoid creative rejections in IAB Standards's ad manager.

Visual specifications

Dimensions600 × 400 px
Aspect ratios3:2
Orientationlandscape
Max file size1 MB
File typesJPG, PNG

Copy limits

Headline70 chars
Primary text150 chars

Notes & source

Recommendation-style native unit typically rendered in a grid or list below article content. Follows OpenRTB Native Ads Specification 1.2. Thumbnail image recommended at 600×400. Must be clearly labeled as sponsored.

Official source: https://www.iab.com/guidelines/openrtb/

Frequently asked questions

What size are IAB Standards Content Recommendation ads?
IAB Standards Content Recommendation ads are 600×400 pixels with an aspect ratio of 3:2.
What aspect ratio does IAB Standards Content Recommendation use?
IAB Standards Content Recommendation supports 3:2 aspect ratio.
What is the maximum file size for IAB Standards Content Recommendation?
Files for IAB Standards Content Recommendation can be up to 1 MB.
Which file formats does IAB Standards Content Recommendation accept?
IAB Standards Content Recommendation accepts JPG and PNG files.
What are the copy limits for IAB Standards Content Recommendation?
IAB Standards Content Recommendation copy is limited to 70-character headlines and 150-character body text.
What is the IAB Standards Content Recommendation ad format?
IAB Standards Content Recommendation is a image ad format that runs in the Below content / Recommendation widget placement on IAB Standards. This page documents its full creative requirements, sourced from IAB Standards's official ad documentation.
Where does IAB Standards Content Recommendation appear on IAB Standards?
IAB Standards Content Recommendation ads appear in the Below content / Recommendation widget placement on IAB Standards.
How does IAB Standards Content Recommendation compare to other IAB Standards ad formats?
IAB Standards Content Recommendation differs from other IAB Standards placements in its 600×400px canvas, and a 1MB file ceiling. Compare side-by-side from the IAB Standards publisher page on All Ad Specs.