IAB Standards DOOH Small Format ad specs

IAB Standards DOOH Small Format ads are horizontal 16:9 still images, measured at 1280×720 px, up to 30 MB per file, delivered as JPG, PNG, or HTML. They run in the Convenience store / Gas station pump top placement on IAB Standards. Use these requirements to brief designers, validate uploads, and avoid creative rejections in IAB Standards's ad manager.

Visual specifications

Dimensions1280 × 720 px
Aspect ratios16:9
Orientationlandscape
Max file size30 MB
File typesJPG, PNG, HTML

Notes & source

HD 720p landscape screen for small-format DOOH placements such as gas station pump-top displays, convenience store screens, and point-of-purchase signage. Dwell time typically 5–8 seconds per slot. Creative should be legible at arm's length.

Official source: https://www.iab.com/guidelines/dooh-defintion-and-core-features/

Frequently asked questions

What size are IAB Standards DOOH Small Format ads?
IAB Standards DOOH Small Format ads are 1280×720 pixels with an aspect ratio of 16:9.
What aspect ratio does IAB Standards DOOH Small Format use?
IAB Standards DOOH Small Format supports 16:9 aspect ratio.
What is the maximum file size for IAB Standards DOOH Small Format?
Files for IAB Standards DOOH Small Format can be up to 30 MB.
Which file formats does IAB Standards DOOH Small Format accept?
IAB Standards DOOH Small Format accepts JPG, PNG, and HTML files.
What is the IAB Standards DOOH Small Format ad format?
IAB Standards DOOH Small Format is a image ad format that runs in the Convenience store / Gas station pump top placement on IAB Standards. This page documents its full creative requirements, sourced from IAB Standards's official ad documentation.
Where does IAB Standards DOOH Small Format appear on IAB Standards?
IAB Standards DOOH Small Format ads appear in the Convenience store / Gas station pump top placement on IAB Standards.
How does IAB Standards DOOH Small Format compare to other IAB Standards ad formats?
IAB Standards DOOH Small Format differs from other IAB Standards placements in its 1280×720px canvas, and a 30MB file ceiling. Compare side-by-side from the IAB Standards publisher page on All Ad Specs.
Where can I find the official IAB Standards DOOH Small Format documentation?
The official source for IAB Standards DOOH Small Format requirements is https://www.iab.com/guidelines/dooh-defintion-and-core-features/, linked from this page.