What size are IAB Standards DOOH Small Format ads?

IAB Standards DOOH Small Format ads are 1280×720 pixels with an aspect ratio of 16:9.

What aspect ratio does IAB Standards DOOH Small Format use?

IAB Standards DOOH Small Format supports 16:9 aspect ratio.

What is the maximum file size for IAB Standards DOOH Small Format?

Files for IAB Standards DOOH Small Format can be up to 30 MB.

Which file formats does IAB Standards DOOH Small Format accept?

IAB Standards DOOH Small Format accepts JPG, PNG, and HTML files.

Where does IAB Standards DOOH Small Format appear on IAB Standards?

IAB Standards DOOH Small Format ads appear in the Convenience store / Gas station pump top placement on IAB Standards.

Where can I find the official IAB Standards DOOH Small Format documentation?

The official source for IAB Standards DOOH Small Format requirements is https://iabtechlab.com/standards/dooh/, linked from this page.

Are these IAB Standards DOOH Small Format specs kept up to date?

Yes — every spec entry references IAB Standards's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other IAB Standards placements?

Often partially — many IAB Standards placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

IAB Standards DOOH Small Format ad specs

IAB Standards DOOH Small Format ads are horizontal 16:9 still images, measured at 1280×720 px, up to 30 MB per file, delivered as JPG, PNG, or HTML. They run in the Convenience store / Gas station pump top placement on IAB Standards. Use these requirements to brief designers, validate uploads, and avoid creative rejections in IAB Standards's ad manager.

Dimensions: 1280×720 px
Aspect ratio: 16:9
Max file size: 30 MB

Visual specifications

Dimensions	1280 × 720 px
Aspect ratios	16:9
Orientation	landscape
Max file size	30 MB
File types	JPG, PNG, HTML

Notes & source

HD 720p landscape screen for small-format DOOH placements such as gas station pump-top displays, convenience store screens, and point-of-purchase signage. Dwell time typically 5–8 seconds per slot. Creative should be legible at arm's length.

Official source: https://iabtechlab.com/standards/dooh/

Frequently asked questions

What size are IAB Standards DOOH Small Format ads?: IAB Standards DOOH Small Format ads are 1280×720 pixels with an aspect ratio of 16:9.
What aspect ratio does IAB Standards DOOH Small Format use?: IAB Standards DOOH Small Format supports 16:9 aspect ratio.
What is the maximum file size for IAB Standards DOOH Small Format?: Files for IAB Standards DOOH Small Format can be up to 30 MB.
Which file formats does IAB Standards DOOH Small Format accept?: IAB Standards DOOH Small Format accepts JPG, PNG, and HTML files.
Where does IAB Standards DOOH Small Format appear on IAB Standards?: IAB Standards DOOH Small Format ads appear in the Convenience store / Gas station pump top placement on IAB Standards.
Where can I find the official IAB Standards DOOH Small Format documentation?: The official source for IAB Standards DOOH Small Format requirements is https://iabtechlab.com/standards/dooh/, linked from this page.
Are these IAB Standards DOOH Small Format specs kept up to date?: Yes — every spec entry references IAB Standards's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other IAB Standards placements?: Often partially — many IAB Standards placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.