IAB Standards DOOH Ultra HD Landscape ad specs

IAB Standards DOOH Ultra HD Landscape ads are horizontal 16:9 still images, measured at 3840×2160 px, up to 100 MB per file, delivered as JPG, PNG, or HTML. They run in the Premium digital billboard / Spectaculars placement on IAB Standards. Use these requirements to brief designers, validate uploads, and avoid creative rejections in IAB Standards's ad manager.

Visual specifications

Dimensions3840 × 2160 px
Aspect ratios16:9
Orientationlandscape
Max file size100 MB
File typesJPG, PNG, HTML

Notes & source

Ultra HD (4K) landscape screen for premium large-format spectaculars and high-traffic digital billboards. Higher resolution supports closer viewing distances and larger physical screen sizes.

Official source: https://iabtechlab.com/standards/dooh/

Frequently asked questions

What size are IAB Standards DOOH Ultra HD Landscape ads?
IAB Standards DOOH Ultra HD Landscape ads are 3840×2160 pixels with an aspect ratio of 16:9.
What aspect ratio does IAB Standards DOOH Ultra HD Landscape use?
IAB Standards DOOH Ultra HD Landscape supports 16:9 aspect ratio.
What is the maximum file size for IAB Standards DOOH Ultra HD Landscape?
Files for IAB Standards DOOH Ultra HD Landscape can be up to 100 MB.
Which file formats does IAB Standards DOOH Ultra HD Landscape accept?
IAB Standards DOOH Ultra HD Landscape accepts JPG, PNG, and HTML files.
Where does IAB Standards DOOH Ultra HD Landscape appear on IAB Standards?
IAB Standards DOOH Ultra HD Landscape ads appear in the Premium digital billboard / Spectaculars placement on IAB Standards.
Where can I find the official IAB Standards DOOH Ultra HD Landscape documentation?
The official source for IAB Standards DOOH Ultra HD Landscape requirements is https://iabtechlab.com/standards/dooh/, linked from this page.
Are these IAB Standards DOOH Ultra HD Landscape specs kept up to date?
Yes — every spec entry references IAB Standards's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other IAB Standards placements?
Often partially — many IAB Standards placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.