IAB Standards

Published Modified

  • Image
  • Display

IAB Standards Feature Phone Medium Banner ad specs

IAB Standards Feature Phone Medium Banner ads are horizontal 6:1 still images, measured at 168×28 px, up to 0.005 MB per file. They run in the Feature phone (non-smartphone) web placement on IAB Standards.

  • 168×28 px
  • 6:1
  • 5.1 KB
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Visual

Dimensions
168 × 28 px
Aspect ratios
6:1
Max file size
5.1 KB

Notes & source

  • Initial load up to 5 kB with no subload
  • Static image only in practice: 5 kB leaves no room for HTML5 libraries

Official source · checked not yet

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