IAB Standards

Published Modified

  • Image
  • Display

IAB Standards Flexible 2:1 Financial (120×60) ad specs

IAB Standards Flexible 2:1 Financial (120×60) ads are horizontal 2:1 still images, at least 200×100 px, up to 0.05 MB per file, delivered as JPG, PNG, GIF, or HTML5. They run in the Grid / in-content tile placement on IAB Standards.

  • min 200×100 px
  • 2:1
  • 51 KB
Test a creative

Visual

Minimum size
200 × 100 px
Aspect ratios
2:1
Max file size
51 KB
File types
JPG, PNG, GIF, HTML5

Notes & source

  • Flexible unit: keep the 2:1 ratio and scale between 200×100 and 300×150 density-independent pixels (dp)
  • Minimum width and height are in dp, which equal pixels at 1x density
  • Build at 2x for sharp screens
  • Static image size 300×150 dp
  • Initial load up to 50 kB, subload up to 100 kB
  • Max file size is the initial-load k-weight: IAB applies the initial load limit to static image ads and backup images
  • Weights are gzipped and count every file the ad requests before the page load event
  • Subload starts after it, and user-initiated loads are unlimited
  • At most 10 file requests during initial load
  • Exempt shared libraries add up to 50 kB
  • Ads stay muted unless the user starts audio, and must be clearly distinguishable from content (a border is the usual way)
  • On 3G or slower connections IAB asks for file weights 30% below these limits

Official source · checked not yet

Official source · checked not yet

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