IAB Standards

Published Modified

  • Image
  • Display

IAB Standards Super Leaderboard / Pushdown ad specs

IAB Standards Super Leaderboard / Pushdown ads are horizontal 10.78:1 still images, measured at 970×90 px, up to 0.2 MB per file, delivered as JPG, PNG, GIF, or HTML5. They run in the Top of page placement on IAB Standards.

  • 970×90 px
  • 10.78:1
  • 205 KB
Test a creative

Visual

Dimensions
970 × 90 px
Aspect ratios
10.78:1
Max file size
205 KB
File types
JPG, PNG, GIF, HTML5

Notes & source

  • Initial load up to 200 kB, subload up to 400 kB
  • Max file size is the initial-load k-weight: IAB applies the initial load limit to static image ads and backup images
  • Weights are gzipped and count every file the ad requests before the page load event
  • Subload starts after it, and user-initiated loads are unlimited
  • At most 10 file requests during initial load
  • Exempt shared libraries add up to 50 kB
  • Ads stay muted unless the user starts audio, and must be clearly distinguishable from content (a border is the usual way)
  • On 3G or slower connections IAB asks for file weights 30% below these limits

Official source · checked not yet

Official source · checked not yet

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