Meta · Instagram

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  • Image
  • Social

Meta · Instagram Explore Carousel ad specs

Meta · Instagram Explore Carousel ads run in Explore. Meta lists JPG or PNG, ratio 4:5 (400×500) to 1.91:1 (191×100), 1080×1080 px recommended, up to 30 MB.

  • min 500 px wide
  • 4:5
  • 1.91:1
  • 30 MB
Test a creative

Visual

Minimum width
500 px
Aspect ratios
4:5, 1.91:1
Orientation
portrait
Max file size
30 MB
File types
JPG, PNG
Recommended size
1080 × 1080 px

Copy limits

Text
125 chars
Headline
40 chars

Notes & source

  • Shown in Instagram Explore home
  • 2 to 10 image cards (JPG or PNG, up to 30 MB)
  • The page lists only an image file type
  • Ratio 4:5 (any from 4:5 to 1.91:1, 1% tolerance)
  • The page states a 1080×1080 resolution alongside the 4:5 ratio
  • At least 500 px wide
  • Landing page URL required

Official source · checked not yet

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