What size are Meta · Instagram Explore Image ads?

Meta · Instagram Explore Image ads are 1080×1350 pixels with an aspect ratio of 1:1.

What aspect ratio does Meta · Instagram Explore Image use?

Meta · Instagram Explore Image supports 1:1 and 4:5 aspect ratios.

What is the maximum file size for Meta · Instagram Explore Image?

Files for Meta · Instagram Explore Image can be up to 30 MB.

Which file formats does Meta · Instagram Explore Image accept?

Meta · Instagram Explore Image accepts JPG and PNG files.

Where does Meta · Instagram Explore Image appear on Meta · Instagram?

Meta · Instagram Explore Image ads appear in the Explore placement on Meta · Instagram.

Where can I find the official Meta · Instagram Explore Image documentation?

The official source for Meta · Instagram Explore Image requirements is https://www.facebook.com/business/ads-guide/image/instagram-explore, linked from this page.

Are these Meta · Instagram Explore Image specs kept up to date?

Yes — every spec entry references Meta · Instagram's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Meta · Instagram placements?

Often partially — many Meta · Instagram placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Meta · Instagram Explore Image ad specs

Meta · Instagram Explore Image ads are vertical 1:1 still images, measured at 1080×1350 px, up to 30 MB per file, delivered as JPG or PNG. They run in the Explore placement on Meta · Instagram. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Meta · Instagram's ad manager.

Dimensions: 1080×1350 px
Aspect ratio: 1:1, 4:5
Max file size: 30 MB

Visual specifications

Dimensions	1080 × 1350 px
Aspect ratios	1:1, 4:5
Orientation	portrait
Max file size	30 MB
File types	JPG, PNG

Notes & source

Official source: https://www.facebook.com/business/ads-guide/image/instagram-explore

Frequently asked questions

What size are Meta · Instagram Explore Image ads?: Meta · Instagram Explore Image ads are 1080×1350 pixels with an aspect ratio of 1:1.
What aspect ratio does Meta · Instagram Explore Image use?: Meta · Instagram Explore Image supports 1:1 and 4:5 aspect ratios.
What is the maximum file size for Meta · Instagram Explore Image?: Files for Meta · Instagram Explore Image can be up to 30 MB.
Which file formats does Meta · Instagram Explore Image accept?: Meta · Instagram Explore Image accepts JPG and PNG files.
Where does Meta · Instagram Explore Image appear on Meta · Instagram?: Meta · Instagram Explore Image ads appear in the Explore placement on Meta · Instagram.
Where can I find the official Meta · Instagram Explore Image documentation?: The official source for Meta · Instagram Explore Image requirements is https://www.facebook.com/business/ads-guide/image/instagram-explore, linked from this page.
Are these Meta · Instagram Explore Image specs kept up to date?: Yes — every spec entry references Meta · Instagram's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Meta · Instagram placements?: Often partially — many Meta · Instagram placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.