Meta · Instagram ad specs

Meta · Instagram supports 5 documented ad formats across the Social category. Browse the full list of placements, dimensions, file size limits, and creative requirements for advertising on Meta · Instagram. Instagram Feed, Stories, Reels and Explore placements served via Meta Ads Manager.

Frequently asked questions

How many ad formats does Meta · Instagram support?
Meta · Instagram currently has 5 documented ad formats in this directory.
What kind of platform is Meta · Instagram?
Meta · Instagram is part of the Social category. See the format list above for placements where ads can run.
Where can I find Meta · Instagram's official ad spec documentation?
Each format on this page links out to Meta · Instagram's official source. You can also visit https://www.facebook.com/business/ads-guide for general information.
Are Meta · Instagram ad specs kept up to date?
Yes — every format page references the original publisher source so the dimensions, file size limits, and codec requirements stay in sync.