Meta · Instagram

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  • Image
  • Social

Meta · Instagram Feed Carousel ad specs

Meta · Instagram Feed Carousel ads run in Feed. Meta lists JPG, PNG, MP4, MOV or GIF, ratio 4:5 or 1:1, at least 1080×1080 px recommended, images up to 30 MB and videos up to 4 GB.

  • 4:5
  • 1:1
  • 30 MB
  • 120 s
Test a creative

Visual

Aspect ratios
4:5, 1:1
Orientation
portrait
Max file size
30 MB
File types
JPG, PNG, MP4, MOV, GIF
Recommended ratio
4:5

Video & audio

Max duration
120 s
Min duration
1 s

Copy limits

Text
125 chars

Notes & source

  • 2 to 10 cards, each an image (JPG or PNG, up to 30 MB) or a video (MP4, MOV or GIF, up to 4 GB, 1 second to 2 minutes)
  • 4:5 for image-only carousels
  • Carousels with video are 1:1 only (Boost allows 1:1 or 4:5)
  • At least 1080×1080 recommended
  • 1% aspect-ratio tolerance
  • Up to 30 hashtags
  • Landing page URL required

Official source · checked not yet

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