What size are Meta · Instagram Feed Image ads?

Meta · Instagram Feed Image ads are 1080×1350 pixels with an aspect ratio of 1:1.

What aspect ratio does Meta · Instagram Feed Image use?

Meta · Instagram Feed Image supports 1:1, 4:5, and 1.91:1 aspect ratios.

What is the maximum file size for Meta · Instagram Feed Image?

Files for Meta · Instagram Feed Image can be up to 30 MB.

Which file formats does Meta · Instagram Feed Image accept?

Meta · Instagram Feed Image accepts JPG and PNG files.

What are the copy limits for Meta · Instagram Feed Image?

Meta · Instagram Feed Image copy is limited to 40-character headlines, 125-character body text, and 20-character CTAs.

What color profile should Meta · Instagram Feed Image use?

Export Meta · Instagram Feed Image creative in the sRGB color profile so previews and final delivery match.

Where does Meta · Instagram Feed Image appear on Meta · Instagram?

Meta · Instagram Feed Image ads appear in the Feed placement on Meta · Instagram.

Where can I find the official Meta · Instagram Feed Image documentation?

The official source for Meta · Instagram Feed Image requirements is https://www.facebook.com/business/ads-guide/image/instagram-feed, linked from this page.

Meta · Instagram Feed Image ad specs

Meta · Instagram Feed Image ads are vertical 1:1 still images, measured at 1080×1350 px, up to 30 MB per file, delivered as JPG or PNG. They run in the Feed placement on Meta · Instagram. Export in sRGB color space to match how the platform renders previews.

Dimensions: 1080×1350 px
Aspect ratio: 1:1, 4:5, 1.91:1
Max file size: 30 MB

Visual specifications

Dimensions	1080 × 1350 px
Aspect ratios	1:1, 4:5, 1.91:1
Orientation	portrait
Max file size	30 MB
File types	JPG, PNG
Color profile	sRGB

Copy limits

Headline	40 chars
Primary text	125 chars
Call to action	20 chars

Notes & source

4:5 portrait recommended for max screen real-estate.

Official source: https://www.facebook.com/business/ads-guide/image/instagram-feed

Frequently asked questions

What size are Meta · Instagram Feed Image ads?: Meta · Instagram Feed Image ads are 1080×1350 pixels with an aspect ratio of 1:1.
What aspect ratio does Meta · Instagram Feed Image use?: Meta · Instagram Feed Image supports 1:1, 4:5, and 1.91:1 aspect ratios.
What is the maximum file size for Meta · Instagram Feed Image?: Files for Meta · Instagram Feed Image can be up to 30 MB.
Which file formats does Meta · Instagram Feed Image accept?: Meta · Instagram Feed Image accepts JPG and PNG files.
What are the copy limits for Meta · Instagram Feed Image?: Meta · Instagram Feed Image copy is limited to 40-character headlines, 125-character body text, and 20-character CTAs.
What color profile should Meta · Instagram Feed Image use?: Export Meta · Instagram Feed Image creative in the sRGB color profile so previews and final delivery match.
Where does Meta · Instagram Feed Image appear on Meta · Instagram?: Meta · Instagram Feed Image ads appear in the Feed placement on Meta · Instagram.
Where can I find the official Meta · Instagram Feed Image documentation?: The official source for Meta · Instagram Feed Image requirements is https://www.facebook.com/business/ads-guide/image/instagram-feed, linked from this page.