Meta · Instagram Feed Image ad specs

Meta · Instagram Feed Image ads are vertical 4:5 still images, measured at 1440×1800 px, up to 30 MB per file, delivered as JPG or PNG. They run in the Feed placement on Meta · Instagram. Export in sRGB color space to match how the platform renders previews.

Visual specifications

Dimensions1440 × 1800 px
Aspect ratios4:5, 1:1, 1.91:1
Orientationportrait
Max file size30 MB
File typesJPG, PNG
Color profilesRGB

Copy limits

Headline40 chars
Primary text125 chars
Call to action20 chars

Notes & source

4:5 vertical (1440×1800) recommended for max screen real-estate; minimum 1080px on the shortest side.

Official source: https://www.facebook.com/business/ads-guide/image/instagram-feed

Frequently asked questions

What size are Meta · Instagram Feed Image ads?
Meta · Instagram Feed Image ads are 1440×1800 pixels with an aspect ratio of 4:5.
What aspect ratio does Meta · Instagram Feed Image use?
Meta · Instagram Feed Image supports 4:5, 1:1, and 1.91:1 aspect ratios.
What is the maximum file size for Meta · Instagram Feed Image?
Files for Meta · Instagram Feed Image can be up to 30 MB.
Which file formats does Meta · Instagram Feed Image accept?
Meta · Instagram Feed Image accepts JPG and PNG files.
What are the copy limits for Meta · Instagram Feed Image?
Meta · Instagram Feed Image copy is limited to 40-character headlines, 125-character body text, and 20-character CTAs.
What color profile should Meta · Instagram Feed Image use?
Export Meta · Instagram Feed Image creative in the sRGB color profile so previews and final delivery match.
What is the Meta · Instagram Feed Image ad format?
Meta · Instagram Feed Image is a image ad format that runs in the Feed placement on Meta · Instagram. This page documents its full creative requirements, sourced from Meta · Instagram's official ad documentation.
Where does Meta · Instagram Feed Image appear on Meta · Instagram?
Meta · Instagram Feed Image ads appear in the Feed placement on Meta · Instagram.