Meta · Instagram

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  • Image
  • Social

Meta · Instagram Explore Collection ad specs

Meta · Instagram Explore Collection ads run in Explore. Meta lists JPG, PNG, MP4, MOV or GIF, ratio 9:16, at least 1080×1080 px recommended, images up to 30 MB and videos up to 4 GB.

  • 9:16
  • 30 MB
Test a creative

Visual

Aspect ratios
9:16
Orientation
portrait
Max file size
30 MB
File types
JPG, PNG, MP4, MOV, GIF
Recommended ratio
9:16

Copy limits

Text
125 chars
Headline
40 chars

Safe zone

Top
14%
Bottom
35%
Sides
6%

Notes & source

  • Shown in Instagram Explore
  • Recommended ratio 9:16
  • At least 1080×1080 recommended
  • Images JPG or PNG up to 30 MB
  • Video MP4, MOV or GIF up to 4 GB
  • Leave roughly 14% at the top, 35% at the bottom and 6% on each side free of text and logos
  • Instant Experience and landing page URL required

Official source · checked not yet

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