Meta · InstagramPublished Modified
Meta · Instagram Explore Video ad specs
Meta · Instagram Explore Video ads run in Explore. Meta lists MP4, MOV or GIF, ratio 9:16, 1080×1920 px recommended, up to 4 GB.
- min 250 px wide
- 9:16
- 4 GB
- 3 600 s
Visual
- Minimum width
- 250 px
- Aspect ratios
- 9:16
- Orientation
- portrait
- Max file size
- 4 GB
- File types
- MP4, MOV, GIF
- Recommended size
- 1080 × 1920 px
- Recommended ratio
- 9:16
Video & audio
- Max duration
- 3 600 s
- Min duration
- 1 s
Copy limits
- Text
- 125 chars
Notes & source
- Shown in Instagram Explore home
- Recommended 1080×1920 (9:16)
- At least 250 px wide
- 1% aspect-ratio tolerance
- 1 second to 60 minutes, up to 4 GB
- Captions and sound optional but recommended
- No edit lists or special boxes in the file container
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