Meta · Instagram Stories Video ad specs

Meta · Instagram Stories Video ads are vertical 9:16 video clips, measured at 1080×1920 px, up to 4096 MB per file, up to 60 seconds long, delivered as MP4 or MOV. They run in the Stories placement on Meta · Instagram. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Visual specifications

Dimensions1080 × 1920 px
Aspect ratios9:16
Orientationportrait
Max file size4096 MB
File typesMP4, MOV

Video & audio

Max duration60 sec
Video codecH.264
Frame rate30 fps
Audio codecAAC
Audio channelsstereo (2)

Copy limits

Headline45 chars

Notes & source

Per Meta's Stories Safe Zone template: ~250px (13%) top for profile UI, ~390px (20%) bottom for CTA/caption.

Official source: https://www.facebook.com/business/ads-guide/video/instagram-stories

Frequently asked questions

What size are Meta · Instagram Stories Video ads?
Meta · Instagram Stories Video ads are 1080×1920 pixels with an aspect ratio of 9:16.
What aspect ratio does Meta · Instagram Stories Video use?
Meta · Instagram Stories Video supports 9:16 aspect ratio.
What is the maximum file size for Meta · Instagram Stories Video?
Files for Meta · Instagram Stories Video can be up to 4096 MB.
How long can a Meta · Instagram Stories Video video be?
Meta · Instagram Stories Video videos can run up to 60 seconds.
Which file formats does Meta · Instagram Stories Video accept?
Meta · Instagram Stories Video accepts MP4 and MOV files.
What codec should Meta · Instagram Stories Video ads use?
Encode Meta · Instagram Stories Video with H.264 and AAC at 30 fps.
What are the copy limits for Meta · Instagram Stories Video?
Meta · Instagram Stories Video copy is limited to 45-character headlines.
Where does Meta · Instagram Stories Video appear on Meta · Instagram?
Meta · Instagram Stories Video ads appear in the Stories placement on Meta · Instagram.