Meta · Instagram Feed Video ad specs

Meta · Instagram Feed Video ads are vertical 1:1 video clips, measured at 1080×1350 px, up to 4096 MB per file, up to 60 seconds long, delivered as MP4 or MOV. They run in the Feed placement on Meta · Instagram. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Visual specifications

Dimensions1080 × 1350 px
Aspect ratios1:1, 4:5
Orientationportrait
Max file size4096 MB
File typesMP4, MOV

Video & audio

Max duration60 sec
Video codecH.264
Frame rate30 fps
Audio codecAAC
Audio channelsstereo (2)
Sample rate48000 Hz

Copy limits

Headline40 chars
Primary text125 chars
Call to action20 chars

Notes & source

Official source: https://www.facebook.com/business/ads-guide/video/instagram-feed

Frequently asked questions

What size are Meta · Instagram Feed Video ads?
Meta · Instagram Feed Video ads are 1080×1350 pixels with an aspect ratio of 1:1.
What aspect ratio does Meta · Instagram Feed Video use?
Meta · Instagram Feed Video supports 1:1 and 4:5 aspect ratios.
What is the maximum file size for Meta · Instagram Feed Video?
Files for Meta · Instagram Feed Video can be up to 4096 MB.
How long can a Meta · Instagram Feed Video video be?
Meta · Instagram Feed Video videos can run up to 60 seconds.
Which file formats does Meta · Instagram Feed Video accept?
Meta · Instagram Feed Video accepts MP4 and MOV files.
What codec should Meta · Instagram Feed Video ads use?
Encode Meta · Instagram Feed Video with H.264 and AAC at 30 fps.
What are the copy limits for Meta · Instagram Feed Video?
Meta · Instagram Feed Video copy is limited to 40-character headlines, 125-character body text, and 20-character CTAs.
Where does Meta · Instagram Feed Video appear on Meta · Instagram?
Meta · Instagram Feed Video ads appear in the Feed placement on Meta · Instagram.