What size are Meta · Instagram Feed Video ads?

Meta · Instagram Feed Video ads are 1440×1800 pixels with an aspect ratio of 4:5.

What aspect ratio does Meta · Instagram Feed Video use?

Meta · Instagram Feed Video supports 4:5 and 1:1 aspect ratios.

What is the maximum file size for Meta · Instagram Feed Video?

Files for Meta · Instagram Feed Video can be up to 4096 MB.

How long can a Meta · Instagram Feed Video video be?

Meta · Instagram Feed Video videos can run up to 60 seconds.

Which file formats does Meta · Instagram Feed Video accept?

Meta · Instagram Feed Video accepts MP4 and MOV files.

What codec should Meta · Instagram Feed Video ads use?

Encode Meta · Instagram Feed Video with H.264 and AAC at 30 fps.

What are the copy limits for Meta · Instagram Feed Video?

Meta · Instagram Feed Video copy is limited to 40-character headlines, 125-character body text, and 20-character CTAs.

What is the Meta · Instagram Feed Video ad format?

Meta · Instagram Feed Video is a video ad format that runs in the Feed placement on Meta · Instagram. This page documents its full creative requirements, sourced from Meta · Instagram's official ad documentation.

Meta · Instagram Feed Video ad specs

Meta · Instagram Feed Video ads are vertical 4:5 video clips, measured at 1440×1800 px, up to 4096 MB per file, up to 60 seconds long, delivered as MP4 or MOV. They run in the Feed placement on Meta · Instagram. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Dimensions: 1440×1800 px
Aspect ratio: 4:5, 1:1
Max file size: 4096 MB

Visual specifications

Dimensions	1440 × 1800 px
Aspect ratios	4:5, 1:1
Orientation	portrait
Max file size	4096 MB
File types	MP4, MOV

Video & audio

Max duration	60 sec
Video codec	H.264
Frame rate	30 fps
Audio codec	AAC
Audio channels	stereo (2)
Sample rate	48000 Hz

Copy limits

Headline	40 chars
Primary text	125 chars
Call to action	20 chars

Notes & source

4:5 vertical (1440×1800) recommended for max screen real-estate; minimum 1080px on the shortest side.

Official source: https://www.facebook.com/business/ads-guide/video/instagram-feed

Frequently asked questions

What size are Meta · Instagram Feed Video ads?: Meta · Instagram Feed Video ads are 1440×1800 pixels with an aspect ratio of 4:5.
What aspect ratio does Meta · Instagram Feed Video use?: Meta · Instagram Feed Video supports 4:5 and 1:1 aspect ratios.
What is the maximum file size for Meta · Instagram Feed Video?: Files for Meta · Instagram Feed Video can be up to 4096 MB.
How long can a Meta · Instagram Feed Video video be?: Meta · Instagram Feed Video videos can run up to 60 seconds.
Which file formats does Meta · Instagram Feed Video accept?: Meta · Instagram Feed Video accepts MP4 and MOV files.
What codec should Meta · Instagram Feed Video ads use?: Encode Meta · Instagram Feed Video with H.264 and AAC at 30 fps.
What are the copy limits for Meta · Instagram Feed Video?: Meta · Instagram Feed Video copy is limited to 40-character headlines, 125-character body text, and 20-character CTAs.
What is the Meta · Instagram Feed Video ad format?: Meta · Instagram Feed Video is a video ad format that runs in the Feed placement on Meta · Instagram. This page documents its full creative requirements, sourced from Meta · Instagram's official ad documentation.