Meta · Instagram Reels Video ad specs

Meta · Instagram Reels Video ads are vertical 9:16 video clips, measured at 1080×1920 px, up to 4096 MB per file, up to 60 seconds long, delivered as MP4 or MOV. They run in the Reels placement on Meta · Instagram. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Visual specifications

Dimensions1080 × 1920 px
Aspect ratios9:16
Orientationportrait
Max file size4096 MB
File typesMP4, MOV

Video & audio

Max duration60 sec
Video codecH.264
Frame rate30 fps
Audio codecAAC
Audio channelsstereo (2)
Sample rate48000 Hz

Copy limits

Headline40 chars
Primary text2200 chars

Notes & source

Top ~14% for profile, bottom ~35% for caption/CTA, right ~7% for the like/comment/share rail. Keep key visuals centered.

Official source: https://www.facebook.com/business/ads-guide/video/instagram-reels

Frequently asked questions

What size are Meta · Instagram Reels Video ads?
Meta · Instagram Reels Video ads are 1080×1920 pixels with an aspect ratio of 9:16.
What aspect ratio does Meta · Instagram Reels Video use?
Meta · Instagram Reels Video supports 9:16 aspect ratio.
What is the maximum file size for Meta · Instagram Reels Video?
Files for Meta · Instagram Reels Video can be up to 4096 MB.
How long can a Meta · Instagram Reels Video video be?
Meta · Instagram Reels Video videos can run up to 60 seconds.
Which file formats does Meta · Instagram Reels Video accept?
Meta · Instagram Reels Video accepts MP4 and MOV files.
What codec should Meta · Instagram Reels Video ads use?
Encode Meta · Instagram Reels Video with H.264 and AAC at 30 fps.
What are the copy limits for Meta · Instagram Reels Video?
Meta · Instagram Reels Video copy is limited to 40-character headlines and 2200-character body text.
Where does Meta · Instagram Reels Video appear on Meta · Instagram?
Meta · Instagram Reels Video ads appear in the Reels placement on Meta · Instagram.