Meta · Instagram

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  • Image
  • Social

Meta · Instagram Reels Collection ad specs

Meta · Instagram Reels Collection ads run in Reels. Meta lists JPG, PNG, MP4 or MOV, ratio 9:16 or 1:1, at least 500×888 px recommended, images up to 30 MB and videos up to 4 GB.

  • 9:16
  • 1:1
  • 30 MB
Test a creative

Visual

Aspect ratios
9:16, 1:1
Orientation
portrait
Max file size
30 MB
File types
JPG, PNG, MP4, MOV
Recommended ratio
9:16

Notes & source

  • A 9:16 cover image or video with up to 3 smaller 1:1 product images below it
  • Tapping the cover opens a full-screen Instant Experience
  • At least 500×888 recommended
  • Images JPG or PNG up to 30 MB
  • Video MP4 or MOV up to 4 GB
  • Instant Experience required

Official source · checked not yet

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