Meta · InstagramPublished Modified
Meta · Instagram Reels Image ad specs
Meta · Instagram Reels Image ads run in Reels. Meta lists JPG or PNG, ratio 9:16, 1440×2560 px recommended, up to 30 MB.
- min 500 px wide
- 9:16
- 30 MB
Visual
- Minimum width
- 500 px
- Aspect ratios
- 9:16
- Orientation
- portrait
- Max file size
- 30 MB
- File types
- JPG, PNG
- Recommended size
- 1440 × 2560 px
- Recommended ratio
- 9:16
Copy limits
- Text
- 44 chars
Safe zone
- Top
- 14%
- Bottom
- 35%
- Sides
- 6%
Notes & source
- Recommended 1440×2560 (9:16)
- At least 500 px wide
- 1% aspect-ratio tolerance
- Leave roughly 14% at the top, 35% at the bottom and 6% on each side free of text and logos
- Primary text 44 characters
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