Meta · Instagram

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  • Image
  • Social

Meta · Instagram Stories Collection ad specs

Meta · Instagram Stories Collection ads run in Stories. Meta lists JPG, PNG, MP4, MOV or GIF, ratio 1.91:1 to 1:1, at least 1080×1080 px recommended, images up to 30 MB and videos up to 4 GB.

  • min 500×500 px
  • 1.91:1
  • 1:1
  • 30 MB
Test a creative

Visual

Minimum size
500 × 500 px
Aspect ratios
1.91:1, 1:1
Max file size
30 MB
File types
JPG, PNG, MP4, MOV, GIF

Copy limits

Text
125 chars

Notes & source

  • A cover image or video (the first media asset of the Instant Experience)
  • Cover ratio 1.91:1 to 1:1 as Meta states for Stories
  • At least 1080×1080 recommended and 500×500 minimum
  • Images JPG or PNG up to 30 MB
  • Video MP4, MOV or GIF up to 4 GB
  • Instant Experience and landing page URL required

Official source · checked not yet

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