What size are Meta · Instagram Stories Image ads?

Meta · Instagram Stories Image ads are 1080×1920 pixels with an aspect ratio of 9:16.

What aspect ratio does Meta · Instagram Stories Image use?

Meta · Instagram Stories Image supports 9:16 aspect ratio.

What is the maximum file size for Meta · Instagram Stories Image?

Files for Meta · Instagram Stories Image can be up to 30 MB.

Which file formats does Meta · Instagram Stories Image accept?

Meta · Instagram Stories Image accepts JPG and PNG files.

What are the copy limits for Meta · Instagram Stories Image?

Meta · Instagram Stories Image copy is limited to 45-character headlines and 125-character body text.

What color profile should Meta · Instagram Stories Image use?

Export Meta · Instagram Stories Image creative in the sRGB color profile so previews and final delivery match.

What is the Meta · Instagram Stories Image ad format?

Meta · Instagram Stories Image is a image ad format that runs in the Stories placement on Meta · Instagram. This page documents its full creative requirements, sourced from Meta · Instagram's official ad documentation.

Where does Meta · Instagram Stories Image appear on Meta · Instagram?

Meta · Instagram Stories Image ads appear in the Stories placement on Meta · Instagram.

Meta · Instagram Stories Image ad specs

Meta · Instagram Stories Image ads are vertical 9:16 still images, measured at 1080×1920 px, up to 30 MB per file, delivered as JPG or PNG. They run in the Stories placement on Meta · Instagram. Export in sRGB color space to match how the platform renders previews.

Dimensions: 1080×1920 px
Aspect ratio: 9:16
Max file size: 30 MB

Visual specifications

Dimensions	1080 × 1920 px
Aspect ratios	9:16
Orientation	portrait
Max file size	30 MB
File types	JPG, PNG
Color profile	sRGB

Copy limits

Headline	45 chars
Primary text	125 chars

Notes & source

Per Meta's Stories Safe Zone template: keep ~250px (13%) at top clear of profile UI and ~390px (20%) at bottom clear of CTA/caption. Ratio between 9:16 and 1.91:1.

Official source: https://www.facebook.com/business/ads-guide/image/instagram-stories

Frequently asked questions

What size are Meta · Instagram Stories Image ads?: Meta · Instagram Stories Image ads are 1080×1920 pixels with an aspect ratio of 9:16.
What aspect ratio does Meta · Instagram Stories Image use?: Meta · Instagram Stories Image supports 9:16 aspect ratio.
What is the maximum file size for Meta · Instagram Stories Image?: Files for Meta · Instagram Stories Image can be up to 30 MB.
Which file formats does Meta · Instagram Stories Image accept?: Meta · Instagram Stories Image accepts JPG and PNG files.
What are the copy limits for Meta · Instagram Stories Image?: Meta · Instagram Stories Image copy is limited to 45-character headlines and 125-character body text.
What color profile should Meta · Instagram Stories Image use?: Export Meta · Instagram Stories Image creative in the sRGB color profile so previews and final delivery match.
What is the Meta · Instagram Stories Image ad format?: Meta · Instagram Stories Image is a image ad format that runs in the Stories placement on Meta · Instagram. This page documents its full creative requirements, sourced from Meta · Instagram's official ad documentation.
Where does Meta · Instagram Stories Image appear on Meta · Instagram?: Meta · Instagram Stories Image ads appear in the Stories placement on Meta · Instagram.