SnapchatPublished Modified
Snapchat App Install / Deep Link — App Icon ad specs
Snapchat App Install / Deep Link — App Icon ads are square 1:1 still images, at least 200×200 px, delivered as PNG. They run in the App Install and Deep Link attachments (Install Card) placement on Snapchat.
- min 200×200 px
- 1:1
Visual
- Minimum size
- 200 × 200 px
- Aspect ratios
- 1:1
- Orientation
- square
- File types
- PNG
Notes & source
- Shown on the Install Card of Single Image or Video ads and Story Ads, and on the small CTA for Lenses
- For ads with an App Install attachment, keep critical elements out of the bottom 330 px and top 150 px of the image or video
Official source (opens in a new tab) · checked not yet
Official source (opens in a new tab) · checked not yet
Frequently asked questions
What is the minimum size for the Snapchat App Install / Deep Link — App Icon?
The Snapchat App Install / Deep Link — App Icon needs at least 200×200 pixels.
Which file formats does the Snapchat App Install / Deep Link — App Icon accept?
The Snapchat App Install / Deep Link — App Icon accepts PNG files.