Snapchat Snap Ad — Image ads are vertical 9:16 still images, measured at 1080×1920 px, up to 1024 MB per file, delivered as JPG or PNG. They run in the Between Stories placement on Snapchat. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Snapchat's ad manager.
| Dimensions | 1080 × 1920 px |
|---|---|
| Aspect ratios | 9:16 |
| Orientation | portrait |
| Max file size | 1024 MB |
| File types | JPG, PNG |
| Headline | 34 chars |
|---|---|
| Primary text | 34 chars |
| Call to action | 26 chars |
Per Snap creative guidelines: keep ~150px (10%) at top and ~480px (25%) at bottom clear of brand/headline/CTA chrome. Brand name ≤25 chars, headline ≤34 chars.
Official source: https://businesshelp.snapchat.com/s/article/ads-specs