Snapchat Snap Ad — Image ad specs

Snapchat Snap Ad — Image ads are vertical 9:16 still images, measured at 1080×1920 px, up to 1024 MB per file, delivered as JPG or PNG. They run in the Between Stories placement on Snapchat. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Snapchat's ad manager.

Visual specifications

Dimensions1080 × 1920 px
Aspect ratios9:16
Orientationportrait
Max file size1024 MB
File typesJPG, PNG

Copy limits

Headline34 chars
Primary text34 chars
Call to action26 chars

Notes & source

Per Snap creative guidelines: keep ~150px (10%) at top and ~480px (25%) at bottom clear of brand/headline/CTA chrome. Brand name ≤25 chars, headline ≤34 chars.

Official source: https://businesshelp.snapchat.com/s/article/ads-specs

Frequently asked questions

What size are Snapchat Snap Ad — Image ads?
Snapchat Snap Ad — Image ads are 1080×1920 pixels with an aspect ratio of 9:16.
What aspect ratio does Snapchat Snap Ad — Image use?
Snapchat Snap Ad — Image supports 9:16 aspect ratio.
What is the maximum file size for Snapchat Snap Ad — Image?
Files for Snapchat Snap Ad — Image can be up to 1024 MB.
Which file formats does Snapchat Snap Ad — Image accept?
Snapchat Snap Ad — Image accepts JPG and PNG files.
What are the copy limits for Snapchat Snap Ad — Image?
Snapchat Snap Ad — Image copy is limited to 34-character headlines, 34-character body text, and 26-character CTAs.
Where does Snapchat Snap Ad — Image appear on Snapchat?
Snapchat Snap Ad — Image ads appear in the Between Stories placement on Snapchat.
Where can I find the official Snapchat Snap Ad — Image documentation?
The official source for Snapchat Snap Ad — Image requirements is https://businesshelp.snapchat.com/s/article/ads-specs, linked from this page.
Are these Snapchat Snap Ad — Image specs kept up to date?
Yes — every spec entry references Snapchat's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.