Snapchat

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  • Image
  • Social

Snapchat Collection Ad — Product Thumbnail ad specs

Snapchat Collection Ad — Product Thumbnail ads are square 1:1 still images, at least 160×160 px, up to 2 MB per file, delivered as JPG or PNG. They run in the Between Content (Collection Ad tiles) placement on Snapchat.

  • min 160×160 px
  • 1:1
  • 2 MB
Test a creative

Visual

Minimum size
160 × 160 px
Aspect ratios
1:1
Orientation
square
Max file size
2 MB
File types
JPG, PNG

Notes & source

  • Each thumbnail needs its own URL, plus one click URL for the ad
  • Thumbnail URLs may repeat
  • The full-screen media above the thumbnails follows the Collection Ad / Single Image or Video specifications
  • Keep critical elements out of the bottom 450 px

Official source · checked not yet

Frequently asked questions

What is the minimum size for the Snapchat Collection Ad — Product Thumbnail?

The Snapchat Collection Ad — Product Thumbnail needs at least 160×160 pixels.

What is the maximum file size for the Snapchat Collection Ad — Product Thumbnail?

Files for the Snapchat Collection Ad — Product Thumbnail can be up to 2 MB.

Which file formats does the Snapchat Collection Ad — Product Thumbnail accept?

The Snapchat Collection Ad — Product Thumbnail accepts JPG and PNG files.

Related formats