Snapchat

Published Modified

  • Video
  • Social
  • Video

Snapchat Commercial — Extended Play ad specs

Snapchat Commercial — Extended Play ads are vertical 9:16 video clips, measured at 1080×1920 px, up to 1024 MB per file, 7–180 seconds long, delivered as MP4 or MOV. They run in the In-Stream (Shows and curated content) placement on Snapchat. Encode with H.264 video with PCM or AAC audio.

  • 1080×1920 px
  • 9:16
  • 1 GB
  • 180 s
Test a creative

Visual

Dimensions
1080 × 1920 px
Aspect ratios
9:16
Orientation
portrait
Max file size
1 GB
File types
MP4, MOV

Video & audio

Max duration
180 s
Min duration
7 s
Video codec
H.264
Audio codec
PCM or AAC
Channels
stereo
Sample rate
48 000 Hz

Notes & source

  • Extended Play Commercials are 7–180 seconds
  • Only the first 6 seconds are non-skippable
  • Must include audio
  • Live, motion graphic or stop-motion video only
  • Only Web View and AR Lens attachments are supported
  • A 6-second ticker appears at the top of the screen and the AD slug at the lower right: keep logos and graphics 150 px clear of the top and bottom
  • Commercials can target AE, AU, AT, BE, BH, CA, CH, DE, DK, FI, FR, IE, IN, IQ, JO, KW, NL, NO, NZ, OM, QA, SA, SE, UK and US

Official source · checked not yet

Frequently asked questions

What size is the Snapchat Commercial — Extended Play creative?

The Snapchat Commercial — Extended Play creative is 1080×1920 pixels.

What is the maximum file size for the Snapchat Commercial — Extended Play?

Files for the Snapchat Commercial — Extended Play can be up to 1 GB.

Which file formats does the Snapchat Commercial — Extended Play accept?

The Snapchat Commercial — Extended Play accepts MP4 and MOV files.

How long can the Snapchat Commercial — Extended Play be?

The Snapchat Commercial — Extended Play runs 7–180 seconds.

Related formats