Snapchat

Published Modified

  • Video
  • Social
  • Video

Snapchat Story Ad ad specs

Snapchat Story Ad ads are vertical 9:16 video clips, measured at 1080×1920 px, up to 1024 MB per file, 3–180 seconds long, delivered as MP4 or MOV. They run in the Between Content and Discover Feed (Story Ads) placement on Snapchat. Encode with H.264 video with PCM or AAC audio.

  • 1080×1920 px
  • 9:16
  • 1 GB
  • 180 s
Test a creative

Visual

Dimensions
1080 × 1920 px
Aspect ratios
9:16
Orientation
portrait
Max file size
1 GB
File types
MP4, MOV

Video & audio

Max duration
180 s
Min duration
3 s
Video codec
H.264
Audio codec
PCM or AAC
Channels
stereo

Copy limits

Headline
34 chars
Brand name
32 chars

Notes & source

  • A Story Ad is a series of 1 to 10 Single Image or Video ads
  • Each one follows the Single Image or Video specifications (images: PNG or JPEG, at least 720×1280 px, up to 5 MB)
  • In Discover Feed the Story Ad opens from a branded tile (see Story Ad — Discover Tile)
  • The tile is not needed when the placement is Between Content only
  • Snap’s Business Help Center gives a 32-character brand name
  • The forbusiness.snapchat.com overview says 25
  • The Help Center figure is used
  • The forbusiness.snapchat.com overview lists the resolution as 720×1280
  • The Help Center gives a 1080×1920 canvas with 720×1280 as the minimum image size

Official source · checked not yet

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

What size is the Snapchat Story Ad creative?

The Snapchat Story Ad creative is 1080×1920 pixels.

What is the maximum file size for the Snapchat Story Ad?

Files for the Snapchat Story Ad can be up to 1 GB.

Which file formats does the Snapchat Story Ad accept?

The Snapchat Story Ad accepts MP4 and MOV files.

How long can the Snapchat Story Ad be?

The Snapchat Story Ad runs 3–180 seconds.

What are the copy limits for the Snapchat Story Ad?

The Snapchat Story Ad allows 32 characters for the brand name and 34 characters for the headline.

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