Snapchat Snap Ad — Video ad specs

Snapchat Snap Ad — Video ads are vertical 9:16 video clips, measured at 1080×1920 px, up to 1024 MB per file, up to 180 seconds long, delivered as MP4 or MOV. They run in the Between Stories placement on Snapchat. Encode with H.264 video with AAC audio at 30 fps for clean playback across devices.

Visual specifications

Dimensions1080 × 1920 px
Aspect ratios9:16
Orientationportrait
Max file size1024 MB
File typesMP4, MOV

Video & audio

Max duration180 sec
Video codecH.264
Frame rate30 fps
Audio codecAAC
Audio channelsstereo (2)
Audio bitrate128 kbps
Sample rate48000 Hz

Copy limits

Headline34 chars
Call to action26 chars

Notes & source

Top ~10% and bottom ~25% reserved for brand/headline and CTA per Snap creative guidelines. 3–180s; ~5–6s recommended for completion.

Official source: https://businesshelp.snapchat.com/s/article/ads-specs

Frequently asked questions

What size are Snapchat Snap Ad — Video ads?
Snapchat Snap Ad — Video ads are 1080×1920 pixels with an aspect ratio of 9:16.
What aspect ratio does Snapchat Snap Ad — Video use?
Snapchat Snap Ad — Video supports 9:16 aspect ratio.
What is the maximum file size for Snapchat Snap Ad — Video?
Files for Snapchat Snap Ad — Video can be up to 1024 MB.
How long can a Snapchat Snap Ad — Video video be?
Snapchat Snap Ad — Video videos can run up to 180 seconds.
Which file formats does Snapchat Snap Ad — Video accept?
Snapchat Snap Ad — Video accepts MP4 and MOV files.
What codec should Snapchat Snap Ad — Video ads use?
Encode Snapchat Snap Ad — Video with H.264 and AAC at 30 fps.
What are the copy limits for Snapchat Snap Ad — Video?
Snapchat Snap Ad — Video copy is limited to 34-character headlines and 26-character CTAs.
Where does Snapchat Snap Ad — Video appear on Snapchat?
Snapchat Snap Ad — Video ads appear in the Between Stories placement on Snapchat.