Snapchat

Published Modified

  • Video
  • Social
  • Video

Snapchat Sponsored Snap ad specs

Snapchat Sponsored Snap ads are vertical 9:16 video clips, up to 180 seconds long, delivered as MP4, MOV, JPG, or PNG. They run in the Chat Feed (Sponsored Snaps) placement on Snapchat.

  • 9:16
  • 180 s
Test a creative

Visual

Aspect ratios
9:16
Orientation
portrait
File types
MP4, MOV, JPG, PNG

Video & audio

Max duration
180 s

Copy limits

Headline
34 chars
Brand name
25 chars
Chat message
500 chars
Auto response
500 chars

Notes & source

  • Sponsored Snaps deliver Single Image or Video Ads, Story Ads and Static Collection Ads into the Chat Feed
  • Dynamic Product Ads, Dynamic Collection Ads and Commercials do not deliver there
  • Accepts images or video (one spec here; the full-screen media follows the Single Image or Video specifications)
  • Headline: aim for 25–28 characters, 34 at most
  • Brand name comes from the Public Profile
  • Branded Chat Background, Chat Message and Auto Response are optional Message Design elements
  • The advertiser needs a Public Profile with a profile photo
  • Ads with a Deep Link attachment or Offer Details do not deliver to Chat Feed
  • Not available for audiences in the European Union or Norway at the time of the check

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

Which file formats does the Snapchat Sponsored Snap accept?

The Snapchat Sponsored Snap accepts MP4, MOV, JPG, and PNG files.

How long can the Snapchat Sponsored Snap be?

The Snapchat Sponsored Snap can be up to 180 seconds.

What are the copy limits for the Snapchat Sponsored Snap?

The Snapchat Sponsored Snap allows 25 characters for the brand name, 34 characters for the headline, 500 characters for the chat message, and 500 characters for the auto response.

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