Snapchat

Published Modified

  • Video
  • Social
  • Video

Snapchat Dynamic Collection Ad — Top Snap ad specs

Snapchat Dynamic Collection Ad — Top Snap ads are video clips, up to 10 seconds long. They run in the Dynamic Collection Ads (hero above 3–4 catalog tiles) placement on Snapchat.

  • 10 s
Test a creative

Video & audio

Max duration
10 s

Copy limits

Static caption
50 chars

Notes & source

  • The Top Snap is either an uploaded image or video (video up to 10 seconds) or built from catalog images
  • The 3–4 tiles below always come from the catalog
  • The 50-character static caption applies when the Top Snap is built from catalog images
  • Otherwise the uploaded media follows the Single Image or Video specifications

Official source · checked not yet

Official source · checked not yet

Frequently asked questions

How long can the Snapchat Dynamic Collection Ad — Top Snap be?

The Snapchat Dynamic Collection Ad — Top Snap can be up to 10 seconds.

What are the copy limits for the Snapchat Dynamic Collection Ad — Top Snap?

The Snapchat Dynamic Collection Ad — Top Snap allows 50 characters for the static caption.

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