Snapchat

Published Modified

  • Video
  • Social
  • Video

Snapchat Commercial — Standard (non-skippable) ad specs

Snapchat Commercial — Standard (non-skippable) ads are vertical 9:16 video clips, measured at 1080×1920 px, up to 1024 MB per file, 3–6 seconds long, delivered as MP4 or MOV. They run in the In-Stream (Shows and curated content) placement on Snapchat. Encode with H.264 video with PCM or AAC audio.

  • 1080×1920 px
  • 9:16
  • 1 GB
  • 6 s
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Visual

Dimensions
1080 × 1920 px
Aspect ratios
9:16
Orientation
portrait
Max file size
1 GB
File types
MP4, MOV

Video & audio

Max duration
6 s
Min duration
3 s
Video codec
H.264
Audio codec
PCM or AAC
Channels
stereo
Sample rate
48 000 Hz

Notes & source

  • Standard Commercials are 3–6 seconds and fully non-skippable
  • Must include audio
  • Live, motion graphic or stop-motion video only
  • Only Web View and AR Lens attachments are supported
  • A 6-second ticker appears at the top of the screen and the AD slug at the lower right: keep logos and graphics 150 px clear of the top and bottom
  • Commercials can target AE, AU, AT, BE, BH, CA, CH, DE, DK, FI, FR, IE, IN, IQ, JO, KW, NL, NO, NZ, OM, QA, SA, SE, UK and US

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Frequently asked questions

What size is the Snapchat Commercial — Standard (non-skippable) creative?

The Snapchat Commercial — Standard (non-skippable) creative is 1080×1920 pixels.

What is the maximum file size for the Snapchat Commercial — Standard (non-skippable)?

Files for the Snapchat Commercial — Standard (non-skippable) can be up to 1 GB.

Which file formats does the Snapchat Commercial — Standard (non-skippable) accept?

The Snapchat Commercial — Standard (non-skippable) accepts MP4 and MOV files.

How long can the Snapchat Commercial — Standard (non-skippable) be?

The Snapchat Commercial — Standard (non-skippable) runs 3–6 seconds.

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