What size are BBC Half Page ads?

BBC Half Page ads are 300×600 pixels with an aspect ratio of 1:2.

What aspect ratio does BBC Half Page use?

BBC Half Page supports 1:2 and 1:1 aspect ratios.

Which file formats does BBC Half Page accept?

BBC Half Page accepts JPG, PNG, GIF, and HTML files.

What is the BBC Half Page ad format?

BBC Half Page is a image ad format that runs in the Web · In-Content / Sidebar placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.

Where does BBC Half Page appear on BBC?

BBC Half Page ads appear in the Web · In-Content / Sidebar placement on BBC.

How does BBC Half Page compare to other BBC ad formats?

BBC Half Page differs from other BBC placements in its 300×600px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.

Where can I find the official BBC Half Page documentation?

The official source for BBC Half Page requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/11-halfpage/, linked from this page.

Are these BBC Half Page specs kept up to date?

Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

BBC Half Page ad specs

BBC Half Page ads are vertical 1:2 still images, measured at 300×600 px, delivered as JPG, PNG, GIF, or HTML. They run in the Web · In-Content / Sidebar placement on BBC. Use these requirements to brief designers, validate uploads, and avoid creative rejections in BBC's ad manager.

Dimensions: 300×600 px
Aspect ratio: 1:2, 1:1
File types: JPG, PNG, GIF, HTML

Visual specifications

Dimensions	300 × 600 px
Aspect ratios	1:2, 1:1
Orientation	portrait
File types	JPG, PNG, GIF, HTML

Notes & source

Accepted dimensions: 300×600 and 600×600.

Official source: https://bbcnews.bbcstudios.com/advertising/ad-specs/11-halfpage/

Frequently asked questions

What size are BBC Half Page ads?: BBC Half Page ads are 300×600 pixels with an aspect ratio of 1:2.
What aspect ratio does BBC Half Page use?: BBC Half Page supports 1:2 and 1:1 aspect ratios.
Which file formats does BBC Half Page accept?: BBC Half Page accepts JPG, PNG, GIF, and HTML files.
What is the BBC Half Page ad format?: BBC Half Page is a image ad format that runs in the Web · In-Content / Sidebar placement on BBC. This page documents its full creative requirements, sourced from BBC's official ad documentation.
Where does BBC Half Page appear on BBC?: BBC Half Page ads appear in the Web · In-Content / Sidebar placement on BBC.
How does BBC Half Page compare to other BBC ad formats?: BBC Half Page differs from other BBC placements in its 300×600px canvas. Compare side-by-side from the BBC publisher page on All Ad Specs.
Where can I find the official BBC Half Page documentation?: The official source for BBC Half Page requirements is https://bbcnews.bbcstudios.com/advertising/ad-specs/11-halfpage/, linked from this page.
Are these BBC Half Page specs kept up to date?: Yes — every spec entry references BBC's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.