Spotify Audio Ad — Long-form Direct ads are audio files, up to 50 MB per file, up to 60 seconds long, delivered as MP3, WAV, or OGG. They run in the Between Tracks placement on Spotify. A companion display banner is also required at 600×600 px, in JPG or PNG format, under 0.2 MB.
| Orientation | any |
|---|---|
| Max file size | 50 MB |
| File types | MP3, WAV, OGG |
| Max duration | 60 sec |
|---|---|
| Audio channels | stereo (2) |
| Sample rate | 44100 Hz |
| Loudness | -16 LUFS |
| Dimensions | 600 × 600 px |
|---|---|
| File types | JPG, PNG |
| Max file size | 0.2 MB |
Direct only in selected markets; maximum 60 seconds, skippable after 30; recommended 100 words. Bitrate range: 192–320 kbps. Loudness: -16 LUFS ±1.5 LUFS. Companion dimensions are MINIMUM 600×600 (1:1), JPEG/PNG, maximum 200KB, not an exact 600×600 requirement. Recommended maximum 65 script words for 30 seconds. HTTPS click command and 1×1 pixels only; audio and companion tracked together. Advertiser name: maximum 25 characters; tagline: maximum 40 characters. CTA must be selected from Spotify's published list: Apply Now, Book Now, Buy Now, Buy Tickets, Click Now, Download, Find Stores, Get Coupon, Get Info, Learn More, Listen Now, More Info, Order Now, Pre-Save, Save Now, Share, Shop Now, Sign Up, Visit Profile, Visit Site. Provide one HTTPS destination URL and a square JPEG/PNG logo, minimum 600×600.
Official source: https://ads.spotify.com/en-US/ad-specs/audio-ad-specs/