Spotify Audio Ad — Long-form Direct ad specs

Spotify Audio Ad — Long-form Direct ads are audio files, up to 50 MB per file, up to 60 seconds long, delivered as MP3, WAV, or OGG. They run in the Between Tracks placement on Spotify. A companion display banner is also required at 600×600 px, in JPG or PNG format, under 0.2 MB.

Visual specifications

Orientationany
Max file size50 MB
File typesMP3, WAV, OGG

Video & audio

Max duration60 sec
Audio channelsstereo (2)
Sample rate44100 Hz
Loudness-16 LUFS

Companion banner

Dimensions600 × 600 px
File typesJPG, PNG
Max file size0.2 MB

Notes & source

Direct only in selected markets; maximum 60 seconds, skippable after 30; recommended 100 words. Bitrate range: 192–320 kbps. Loudness: -16 LUFS ±1.5 LUFS. Companion dimensions are MINIMUM 600×600 (1:1), JPEG/PNG, maximum 200KB, not an exact 600×600 requirement. Recommended maximum 65 script words for 30 seconds. HTTPS click command and 1×1 pixels only; audio and companion tracked together. Advertiser name: maximum 25 characters; tagline: maximum 40 characters. CTA must be selected from Spotify's published list: Apply Now, Book Now, Buy Now, Buy Tickets, Click Now, Download, Find Stores, Get Coupon, Get Info, Learn More, Listen Now, More Info, Order Now, Pre-Save, Save Now, Share, Shop Now, Sign Up, Visit Profile, Visit Site. Provide one HTTPS destination URL and a square JPEG/PNG logo, minimum 600×600.

Official source: https://ads.spotify.com/en-US/ad-specs/audio-ad-specs/

Frequently asked questions

What is the maximum file size for Spotify Audio Ad — Long-form Direct?
Files for Spotify Audio Ad — Long-form Direct can be up to 50 MB.
How long can a Spotify Audio Ad — Long-form Direct audio file be?
Spotify Audio Ad — Long-form Direct audio can run up to 60 seconds.
Which file formats does Spotify Audio Ad — Long-form Direct accept?
Spotify Audio Ad — Long-form Direct accepts MP3, WAV, and OGG files.
How loud should Spotify Audio Ad — Long-form Direct audio be?
Mix Spotify Audio Ad — Long-form Direct audio to -16 LUFS integrated loudness.
What companion banner is required for Spotify Audio Ad — Long-form Direct?
Spotify Audio Ad — Long-form Direct requires a companion display banner at 600×600 pixels, delivered as JPG or PNG, under 0.2 MB.
What is the Spotify Audio Ad — Long-form Direct ad format?
Spotify Audio Ad — Long-form Direct is a audio ad format that runs in the Between Tracks placement on Spotify. This page documents its full creative requirements, sourced from Spotify's official ad documentation.
Where does Spotify Audio Ad — Long-form Direct appear on Spotify?
Spotify Audio Ad — Long-form Direct ads appear in the Between Tracks placement on Spotify.
How does Spotify Audio Ad — Long-form Direct compare to other Spotify ad formats?
Spotify Audio Ad — Long-form Direct differs from other Spotify placements in its dimensions, its 60-second duration limit, and a 50MB file ceiling. Compare side-by-side from the Spotify publisher page on All Ad Specs.