Spotify In-stream Video — Portrait ads are vertical 9:16 video clips, up to 500 MB per file, up to 30 seconds long, delivered as MP4 or MOV. They run in the Between Tracks placement on Spotify. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Spotify's ad manager.
| Aspect ratios | 9:16 |
|---|---|
| Orientation | portrait |
| Max file size | 500 MB |
| File types | MP4, MOV |
| Max duration | 30 sec |
|---|
Dimensions are minimum HD delivery sizes. Maximum duration 30 seconds. No black bars, interlacing or leaders; NTSC/PAL-compatible frame rate (no fixed fps published). RMS normalized to -14 dBFS (not LUFS); peak -0.2 dBFS. Advertiser name: maximum 25 characters; tagline: maximum 40 characters. CTA must be selected from Spotify's published list: Apply Now, Book Now, Buy Now, Buy Tickets, Click Now, Download, Find Stores, Get Coupon, Get Info, Learn More, Listen Now, More Info, Order Now, Pre-Save, Save Now, Share, Shop Now, Sign Up, Visit Profile, Visit Site. Provide one HTTPS destination URL and a square JPEG/PNG logo, minimum 600×600. HTTPS click command and 1×1 pixels; DV (tagless) and IAS viewability, Direct IO supports IAS only. Sound required. Maximum 3 impression/measurement pixels. Companion and logo minimum 600×600 JPEG/PNG. In-stream CTA list excludes Buy Now. Source bitrate text: “198 kbps for ideal quality; maximum 320 kbps”; stream unspecified, not a verified video bitrate.
Official source: https://ads.spotify.com/en-US/ad-specs/in-stream-video-ad-specs/