Spotify Sponsored Playlist — In-stream Audio ad specs

Spotify Sponsored Playlist — In-stream Audio ads are audio files, up to 50 MB per file, up to 30 seconds long, delivered as MP3, WAV, or OGG. They run in the Sponsored Playlist placement on Spotify. A companion display banner is also required at 600×600 px, in JPG or PNG format, under 0.2 MB.

Visual specifications

Orientationany
Max file size50 MB
File typesMP3, WAV, OGG

Video & audio

Max duration30 sec

Companion banner

Dimensions600 × 600 px
File typesJPG, PNG
Max file size0.2 MB

Notes & source

Direct IO only; component of a Sponsored Playlist package, not an independent buy. Desktop and mobile. Advertiser name maximum 25 characters; tagline maximum 30. CTA must be selected from Spotify's published list: Apply Now, Book Now, Buy Now, Buy Tickets, Click Now, Download, Find Stores, Get Coupon, Get Info, Learn More, Listen Now, More Info, Order Now, Pre-Save, Save Now, Share, Shop Now, Sign Up, Visit Profile, Visit Site. Watch Now also supported. Logo: minimum 600×600 square JPEG/PNG, 200KB maximum. HTTPS URL required. Click commands and 1×1 pixels except auditory reminder; audio and companion tracked together. Package includes video header, in-feed scroll card, in-stream audio/video, and traffic-driving audio/display; Homepage Takeover optional. No separate technical dimensions are published for the scroll card. Duration range 15–30 seconds. MP3/OGG/WAV, 50MB maximum. Companion minimum 600×600 JPEG/PNG, 200KB. This component's section does not restate sample rate, bitrate, loudness or channels; confirm delivery details rather than inheriting traffic-audio values.

Official source: https://ads.spotify.com/en-US/ad-specs/sponsored-playlist-ad-specs/

Frequently asked questions

What is the maximum file size for Spotify Sponsored Playlist — In-stream Audio?
Files for Spotify Sponsored Playlist — In-stream Audio can be up to 50 MB.
How long can a Spotify Sponsored Playlist — In-stream Audio audio file be?
Spotify Sponsored Playlist — In-stream Audio audio can run up to 30 seconds.
Which file formats does Spotify Sponsored Playlist — In-stream Audio accept?
Spotify Sponsored Playlist — In-stream Audio accepts MP3, WAV, and OGG files.
What companion banner is required for Spotify Sponsored Playlist — In-stream Audio?
Spotify Sponsored Playlist — In-stream Audio requires a companion display banner at 600×600 pixels, delivered as JPG or PNG, under 0.2 MB.
What is the Spotify Sponsored Playlist — In-stream Audio ad format?
Spotify Sponsored Playlist — In-stream Audio is a audio ad format that runs in the Sponsored Playlist placement on Spotify. This page documents its full creative requirements, sourced from Spotify's official ad documentation.
Where does Spotify Sponsored Playlist — In-stream Audio appear on Spotify?
Spotify Sponsored Playlist — In-stream Audio ads appear in the Sponsored Playlist placement on Spotify.
How does Spotify Sponsored Playlist — In-stream Audio compare to other Spotify ad formats?
Spotify Sponsored Playlist — In-stream Audio differs from other Spotify placements in its dimensions, its 30-second duration limit, and a 50MB file ceiling. Compare side-by-side from the Spotify publisher page on All Ad Specs.
Where can I find the official Spotify Sponsored Playlist — In-stream Audio documentation?
The official source for Spotify Sponsored Playlist — In-stream Audio requirements is https://ads.spotify.com/en-US/ad-specs/sponsored-playlist-ad-specs/, linked from this page.