Spotify Sponsored Playlist — In-stream Video Portrait ad specs

Spotify Sponsored Playlist — In-stream Video Portrait ads are vertical 9:16 video clips, up to 500 MB per file, up to 30 seconds long, delivered as MP4 or MOV. They run in the Sponsored Playlist placement on Spotify. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Spotify's ad manager.

Visual specifications

Aspect ratios9:16
Orientationportrait
Max file size500 MB
File typesMP4, MOV

Video & audio

Max duration30 sec

Notes & source

Direct IO only; component of a Sponsored Playlist package, not an independent buy. Desktop and mobile. Advertiser name maximum 25 characters; tagline maximum 30. CTA must be selected from Spotify's published list: Apply Now, Book Now, Buy Now, Buy Tickets, Click Now, Download, Find Stores, Get Coupon, Get Info, Learn More, Listen Now, More Info, Order Now, Pre-Save, Save Now, Share, Shop Now, Sign Up, Visit Profile, Visit Site. Watch Now also supported. Logo: minimum 600×600 square JPEG/PNG, 200KB maximum. HTTPS URL required. Click commands and 1×1 pixels except auditory reminder; audio and companion tracked together. Package includes video header, in-feed scroll card, in-stream audio/video, and traffic-driving audio/display; Homepage Takeover optional. No separate technical dimensions are published for the scroll card. In-stream video duration range 15–30 seconds. HD dimensions are minima.

Official source: https://ads.spotify.com/en-US/ad-specs/sponsored-playlist-ad-specs/

Frequently asked questions

What aspect ratio does Spotify Sponsored Playlist — In-stream Video Portrait use?
Spotify Sponsored Playlist — In-stream Video Portrait supports 9:16 aspect ratio.
What is the maximum file size for Spotify Sponsored Playlist — In-stream Video Portrait?
Files for Spotify Sponsored Playlist — In-stream Video Portrait can be up to 500 MB.
How long can a Spotify Sponsored Playlist — In-stream Video Portrait video be?
Spotify Sponsored Playlist — In-stream Video Portrait videos can run up to 30 seconds.
Which file formats does Spotify Sponsored Playlist — In-stream Video Portrait accept?
Spotify Sponsored Playlist — In-stream Video Portrait accepts MP4 and MOV files.
What is the Spotify Sponsored Playlist — In-stream Video Portrait ad format?
Spotify Sponsored Playlist — In-stream Video Portrait is a video ad format that runs in the Sponsored Playlist placement on Spotify. This page documents its full creative requirements, sourced from Spotify's official ad documentation.
Where does Spotify Sponsored Playlist — In-stream Video Portrait appear on Spotify?
Spotify Sponsored Playlist — In-stream Video Portrait ads appear in the Sponsored Playlist placement on Spotify.
How does Spotify Sponsored Playlist — In-stream Video Portrait compare to other Spotify ad formats?
Spotify Sponsored Playlist — In-stream Video Portrait differs from other Spotify placements in its dimensions, its 30-second duration limit, and a 500MB file ceiling. Compare side-by-side from the Spotify publisher page on All Ad Specs.
Where can I find the official Spotify Sponsored Playlist — In-stream Video Portrait documentation?
The official source for Spotify Sponsored Playlist — In-stream Video Portrait requirements is https://ads.spotify.com/en-US/ad-specs/sponsored-playlist-ad-specs/, linked from this page.