Spotify Sponsored Playlist — Traffic Audio ads are audio files, up to 50 MB per file, up to 30 seconds long, delivered as MP3, WAV, or OGG. They run in the Playlist Traffic Driver placement on Spotify. A companion display banner is also required at 600×600 px, in JPG or PNG format, under 0.2 MB.
| Orientation | any |
|---|---|
| Max file size | 50 MB |
| File types | MP3, WAV, OGG |
| Max duration | 30 sec |
|---|---|
| Audio channels | stereo (2) |
| Sample rate | 44100 Hz |
| Loudness | -16 LUFS |
| Dimensions | 600 × 600 px |
|---|---|
| File types | JPG, PNG |
| Max file size | 0.2 MB |
Direct IO only; component of a Sponsored Playlist package, not an independent buy. Desktop and mobile. Advertiser name maximum 25 characters; tagline maximum 30. CTA must be selected from Spotify's published list: Apply Now, Book Now, Buy Now, Buy Tickets, Click Now, Download, Find Stores, Get Coupon, Get Info, Learn More, Listen Now, More Info, Order Now, Pre-Save, Save Now, Share, Shop Now, Sign Up, Visit Profile, Visit Site. Watch Now also supported. Logo: minimum 600×600 square JPEG/PNG, 200KB maximum. HTTPS URL required. Click commands and 1×1 pixels except auditory reminder; audio and companion tracked together. Package includes video header, in-feed scroll card, in-stream audio/video, and traffic-driving audio/display; Homepage Takeover optional. No separate technical dimensions are published for the scroll card. Up to 30 seconds; recommended maximum 65 words. Bitrate range: 192–320 kbps. Loudness: -16 LUFS ±1.5 LUFS. Companion dimensions are MINIMUM 600×600 (1:1), JPEG/PNG, maximum 200KB, not an exact 600×600 requirement. Recommended maximum 65 script words for 30 seconds. HTTPS click command and 1×1 pixels only; audio and companion tracked together.
Official source: https://ads.spotify.com/en-US/ad-specs/sponsored-playlist-ad-specs/