Twitch Premium Video (First Impression / Homepage Headliner Video) ad specs

Twitch Premium Video (First Impression / Homepage Headliner Video) ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 500 MB per file, up to 30 seconds long, delivered as MP4 or MOV. They run in the Homepage / First Impression placement on Twitch.

Dimensions: 1920×1080 px
Aspect ratio: 16:9
Max file size: 500 MB

Visual specifications

Dimensions	1920 × 1080 px
Aspect ratios	16:9
Orientation	landscape
Max file size	500 MB
File types	MP4, MOV

Video & audio

Max duration	30 sec
Video codec	H.264
Frame rate	29.97 fps
Video bitrate	8000 kbps
Audio codec	AAC
Audio channels	stereo (2)
Audio bitrate	192 kbps
Sample rate	48000 Hz

Notes & source

Premium 100% SOV first-impression video served as the user's first ad of the day on Twitch. 15s or 30s. Same encoding rules as standard in-stream video.

Official source: https://advertising.amazon.com/resources/ad-specs/twitch

Frequently asked questions

What size are Twitch Premium Video (First Impression / Homepage Headliner Video) ads?: Twitch Premium Video (First Impression / Homepage Headliner Video) ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does Twitch Premium Video (First Impression / Homepage Headliner Video) use?: Twitch Premium Video (First Impression / Homepage Headliner Video) supports 16:9 aspect ratio.
What is the maximum file size for Twitch Premium Video (First Impression / Homepage Headliner Video)?: Files for Twitch Premium Video (First Impression / Homepage Headliner Video) can be up to 500 MB.
How long can a Twitch Premium Video (First Impression / Homepage Headliner Video) video be?: Twitch Premium Video (First Impression / Homepage Headliner Video) videos can run up to 30 seconds.
Which file formats does Twitch Premium Video (First Impression / Homepage Headliner Video) accept?: Twitch Premium Video (First Impression / Homepage Headliner Video) accepts MP4 and MOV files.
What codec should Twitch Premium Video (First Impression / Homepage Headliner Video) ads use?: Encode Twitch Premium Video (First Impression / Homepage Headliner Video) with H.264 and AAC at 29.97 fps.
What is the Twitch Premium Video (First Impression / Homepage Headliner Video) ad format?: Twitch Premium Video (First Impression / Homepage Headliner Video) is a video ad format that runs in the Homepage / First Impression placement on Twitch. This page documents its full creative requirements, sourced from Twitch's official ad documentation.
Where does Twitch Premium Video (First Impression / Homepage Headliner Video) appear on Twitch?: Twitch Premium Video (First Impression / Homepage Headliner Video) ads appear in the Homepage / First Impression placement on Twitch.