Walmart Connect In-Store TV Wall & Self-Checkout Video ad specs

Walmart Connect In-Store TV Wall & Self-Checkout Video ads are horizontal 16:9 video clips, measured at 1920×1080 px, delivered as MP4 or MOV. They run in the In-Store — TV Walls / Self-Checkout Screens placement on Walmart Connect. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Walmart Connect's ad manager.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios16:9
Orientationlandscape
File typesMP4, MOV

Notes & source

In-store video inventory across ~4,500 Walmart stores on TV Wall displays near entrances and on self-checkout screens. Typically 15- or 30-second 16:9 1080p MP4 assets that play muted, so design for sound-off with on-screen captions. Specific durations and bitrates are confirmed with the Walmart Connect team during onboarding.

Official source: https://advertisinghelp.walmart.com/s/guides?channel=In-Store&language=en_US

Frequently asked questions

What size are Walmart Connect In-Store TV Wall & Self-Checkout Video ads?
Walmart Connect In-Store TV Wall & Self-Checkout Video ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does Walmart Connect In-Store TV Wall & Self-Checkout Video use?
Walmart Connect In-Store TV Wall & Self-Checkout Video supports 16:9 aspect ratio.
Which file formats does Walmart Connect In-Store TV Wall & Self-Checkout Video accept?
Walmart Connect In-Store TV Wall & Self-Checkout Video accepts MP4 and MOV files.
Where does Walmart Connect In-Store TV Wall & Self-Checkout Video appear on Walmart Connect?
Walmart Connect In-Store TV Wall & Self-Checkout Video ads appear in the In-Store — TV Walls / Self-Checkout Screens placement on Walmart Connect.
Where can I find the official Walmart Connect In-Store TV Wall & Self-Checkout Video documentation?
The official source for Walmart Connect In-Store TV Wall & Self-Checkout Video requirements is https://advertisinghelp.walmart.com/s/guides?channel=In-Store&language=en_US, linked from this page.
Are these Walmart Connect In-Store TV Wall & Self-Checkout Video specs kept up to date?
Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Walmart Connect placements?
Often partially — many Walmart Connect placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.