Walmart Connect In-Store TV Wall & Self-Checkout Video ads are horizontal 16:9 video clips, measured at 1920×1080 px, delivered as MP4 or MOV. They run in the In-Store — TV Walls / Self-Checkout Screens placement on Walmart Connect. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Walmart Connect's ad manager.
| Dimensions | 1920 × 1080 px |
|---|---|
| Aspect ratios | 16:9 |
| Orientation | landscape |
| File types | MP4, MOV |
In-store video inventory across ~4,500 Walmart stores on TV Wall displays near entrances and on self-checkout screens. Typically 15- or 30-second 16:9 1080p MP4 assets that play muted, so design for sound-off with on-screen captions. Specific durations and bitrates are confirmed with the Walmart Connect team during onboarding.
Official source: https://advertisinghelp.walmart.com/s/guides?channel=In-Store&language=en_US