What aspect ratio does Walmart Connect Off-site DSP Display use?

Walmart Connect Off-site DSP Display supports 300:250, 728:90, 160:600, 300:600, 970:250, and 320:50 aspect ratios.

What is the maximum file size for Walmart Connect Off-site DSP Display?

Files for Walmart Connect Off-site DSP Display can be up to 0.2 MB.

Which file formats does Walmart Connect Off-site DSP Display accept?

Walmart Connect Off-site DSP Display accepts JPG, PNG, GIF, and HTML5 files.

What color profile should Walmart Connect Off-site DSP Display use?

Export Walmart Connect Off-site DSP Display creative in the RGB color profile so previews and final delivery match.

Where does Walmart Connect Off-site DSP Display appear on Walmart Connect?

Walmart Connect Off-site DSP Display ads appear in the Off-site — Walmart DSP Inventory placement on Walmart Connect.

Where can I find the official Walmart Connect Off-site DSP Display documentation?

The official source for Walmart Connect Off-site DSP Display requirements is https://advertisinghelp.walmart.com/s/guides?channel=DSP&language=en_US, linked from this page.

Are these Walmart Connect Off-site DSP Display specs kept up to date?

Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Walmart Connect placements?

Often partially — many Walmart Connect placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Walmart Connect Off-site DSP Display ad specs

Walmart Connect Off-site DSP Display ads are 300:250 still images, up to 0.2 MB per file, delivered as JPG, PNG, GIF, or HTML5. They run in the Off-site — Walmart DSP Inventory placement on Walmart Connect. Export in RGB color space to match how the platform renders previews.

Aspect ratio: 300:250, 728:90, 160:600, 300:600, 970:250, 320:50
Max file size: 0.2 MB
File types: JPG, PNG, GIF, HTML5

Visual specifications

Aspect ratios	300:250, 728:90, 160:600, 300:600, 970:250, 320:50
Orientation	any
Max file size	0.2 MB
File types	JPG, PNG, GIF, HTML5
Color profile	RGB
Resolution	72 DPI

Notes & source

Standard IAB display banners trafficked through Walmart DSP across off-site web and app inventory powered by Walmart's first-party shopper data. Accepts 300×250, 728×90, 160×600, 300×600, 970×250 and 320×50 (mobile leaderboard) creatives, ≤200 KB per asset. Animation up to 15 seconds, max 3 loops, then hold on the final frame. HTML5 supported via standard third-party tags.

Official source: https://advertisinghelp.walmart.com/s/guides?channel=DSP&language=en_US

Frequently asked questions

What aspect ratio does Walmart Connect Off-site DSP Display use?: Walmart Connect Off-site DSP Display supports 300:250, 728:90, 160:600, 300:600, 970:250, and 320:50 aspect ratios.
What is the maximum file size for Walmart Connect Off-site DSP Display?: Files for Walmart Connect Off-site DSP Display can be up to 0.2 MB.
Which file formats does Walmart Connect Off-site DSP Display accept?: Walmart Connect Off-site DSP Display accepts JPG, PNG, GIF, and HTML5 files.
What color profile should Walmart Connect Off-site DSP Display use?: Export Walmart Connect Off-site DSP Display creative in the RGB color profile so previews and final delivery match.
Where does Walmart Connect Off-site DSP Display appear on Walmart Connect?: Walmart Connect Off-site DSP Display ads appear in the Off-site — Walmart DSP Inventory placement on Walmart Connect.
Where can I find the official Walmart Connect Off-site DSP Display documentation?: The official source for Walmart Connect Off-site DSP Display requirements is https://advertisinghelp.walmart.com/s/guides?channel=DSP&language=en_US, linked from this page.
Are these Walmart Connect Off-site DSP Display specs kept up to date?: Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Walmart Connect placements?: Often partially — many Walmart Connect placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.