Walmart Connect Vizio / OneView CTV Video ad specs

Walmart Connect Vizio / OneView CTV Video ads are horizontal 16:9 video clips, measured at 1920×1080 px, up to 500 MB per file, up to 30 seconds long, delivered as MP4 or MOV. They run in the Off-site — Connected TV (Vizio SmartCast) placement on Walmart Connect.

Visual specifications

Dimensions1920 × 1080 px
Aspect ratios16:9
Orientationlandscape
Max file size500 MB
File typesMP4, MOV

Video & audio

Max duration30 sec
Video codecH.264
Frame rate29.97 fps
Audio codecAAC

Notes & source

Full-screen CTV video served through Walmart DSP's OneView platform (powered by the Vizio / Inscape ACR data partnership). Standard 15- or 30-second spots at 1920×1080 (1080p), 16:9, H.264 MP4, ≤500 MB. Audio is expected — include clear brand messaging and a strong closing CTA. Minimum 24 fps (29.97 fps recommended). Targeting leverages Walmart first-party purchase data combined with Vizio SmartCast viewership data for closed-loop measurement.

Official source: https://advertisinghelp.walmart.com/s/guides?channel=DSP&language=en_US

Frequently asked questions

What size are Walmart Connect Vizio / OneView CTV Video ads?
Walmart Connect Vizio / OneView CTV Video ads are 1920×1080 pixels with an aspect ratio of 16:9.
What aspect ratio does Walmart Connect Vizio / OneView CTV Video use?
Walmart Connect Vizio / OneView CTV Video supports 16:9 aspect ratio.
What is the maximum file size for Walmart Connect Vizio / OneView CTV Video?
Files for Walmart Connect Vizio / OneView CTV Video can be up to 500 MB.
How long can a Walmart Connect Vizio / OneView CTV Video video be?
Walmart Connect Vizio / OneView CTV Video videos can run up to 30 seconds.
Which file formats does Walmart Connect Vizio / OneView CTV Video accept?
Walmart Connect Vizio / OneView CTV Video accepts MP4 and MOV files.
What codec should Walmart Connect Vizio / OneView CTV Video ads use?
Encode Walmart Connect Vizio / OneView CTV Video with H.264 and AAC at 29.97 fps.
Where does Walmart Connect Vizio / OneView CTV Video appear on Walmart Connect?
Walmart Connect Vizio / OneView CTV Video ads appear in the Off-site — Connected TV (Vizio SmartCast) placement on Walmart Connect.
Where can I find the official Walmart Connect Vizio / OneView CTV Video documentation?
The official source for Walmart Connect Vizio / OneView CTV Video requirements is https://advertisinghelp.walmart.com/s/guides?channel=DSP&language=en_US, linked from this page.