Walmart Connect Walmart Radio In-Store Audio ad specs

Walmart Connect Walmart Radio In-Store Audio ads are audio files, delivered as WAV or MP3. They run in the In-Store — Walmart Radio placement on Walmart Connect. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Walmart Connect's ad manager.

Visual specifications

Orientationany
File typesWAV, MP3

Notes & source

Audio spots played over Walmart Radio inside ~4,500 Walmart stores. Standard 15- or 30-second mono/stereo audio. Final encoding, loudness target and channel configuration are confirmed with the Walmart Connect team during onboarding.

Official source: https://advertisinghelp.walmart.com/s/guides?channel=In-Store&language=en_US

Frequently asked questions

Which file formats does Walmart Connect Walmart Radio In-Store Audio accept?
Walmart Connect Walmart Radio In-Store Audio accepts WAV and MP3 files.
Where does Walmart Connect Walmart Radio In-Store Audio appear on Walmart Connect?
Walmart Connect Walmart Radio In-Store Audio ads appear in the In-Store — Walmart Radio placement on Walmart Connect.
Where can I find the official Walmart Connect Walmart Radio In-Store Audio documentation?
The official source for Walmart Connect Walmart Radio In-Store Audio requirements is https://advertisinghelp.walmart.com/s/guides?channel=In-Store&language=en_US, linked from this page.
Are these Walmart Connect Walmart Radio In-Store Audio specs kept up to date?
Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Walmart Connect placements?
Often partially — many Walmart Connect placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.