How long can a Walmart Connect Walmart Radio In-Store Audio audio file be?

Walmart Connect Walmart Radio In-Store Audio audio can run up to 30 seconds.

Which file formats does Walmart Connect Walmart Radio In-Store Audio accept?

Walmart Connect Walmart Radio In-Store Audio accepts WAV and MP3 files.

What is the Walmart Connect Walmart Radio In-Store Audio ad format?

Walmart Connect Walmart Radio In-Store Audio is a audio ad format that runs in the In-Store — Walmart Radio placement on Walmart Connect. This page documents its full creative requirements, sourced from Walmart Connect's official ad documentation.

Where does Walmart Connect Walmart Radio In-Store Audio appear on Walmart Connect?

Walmart Connect Walmart Radio In-Store Audio ads appear in the In-Store — Walmart Radio placement on Walmart Connect.

How does Walmart Connect Walmart Radio In-Store Audio compare to other Walmart Connect ad formats?

Walmart Connect Walmart Radio In-Store Audio differs from other Walmart Connect placements in its dimensions, its 30-second duration limit. Compare side-by-side from the Walmart Connect publisher page on All Ad Specs.

Where can I find the official Walmart Connect Walmart Radio In-Store Audio documentation?

The official source for Walmart Connect Walmart Radio In-Store Audio requirements is https://advertisinghelp.walmart.com/s/guides?channel=In-Store&language=en_US, linked from this page.

Are these Walmart Connect Walmart Radio In-Store Audio specs kept up to date?

Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.

Can I reuse the same creative for other Walmart Connect placements?

Often partially — many Walmart Connect placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.

Walmart Connect Walmart Radio In-Store Audio ad specs

Walmart Connect Walmart Radio In-Store Audio ads are audio files, up to 30 seconds long, delivered as WAV or MP3. They run in the In-Store — Walmart Radio placement on Walmart Connect. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Walmart Connect's ad manager.

Max duration: 30 sec
File types: WAV, MP3
Orientation: Any

Visual specifications

Orientation	any
File types	WAV, MP3

Video & audio

Max duration	30 sec

Notes & source

Audio spots played over Walmart Radio inside ~4,500 Walmart stores. :30 master length. A :15 cut is available as a separate spec entry. Final encoding, loudness target and channel configuration are confirmed with the Walmart Connect team during onboarding.

Official source: https://advertisinghelp.walmart.com/s/guides?channel=In-Store&language=en_US

Frequently asked questions

How long can a Walmart Connect Walmart Radio In-Store Audio audio file be?: Walmart Connect Walmart Radio In-Store Audio audio can run up to 30 seconds.
Which file formats does Walmart Connect Walmart Radio In-Store Audio accept?: Walmart Connect Walmart Radio In-Store Audio accepts WAV and MP3 files.
What is the Walmart Connect Walmart Radio In-Store Audio ad format?: Walmart Connect Walmart Radio In-Store Audio is a audio ad format that runs in the In-Store — Walmart Radio placement on Walmart Connect. This page documents its full creative requirements, sourced from Walmart Connect's official ad documentation.
Where does Walmart Connect Walmart Radio In-Store Audio appear on Walmart Connect?: Walmart Connect Walmart Radio In-Store Audio ads appear in the In-Store — Walmart Radio placement on Walmart Connect.
How does Walmart Connect Walmart Radio In-Store Audio compare to other Walmart Connect ad formats?: Walmart Connect Walmart Radio In-Store Audio differs from other Walmart Connect placements in its dimensions, its 30-second duration limit. Compare side-by-side from the Walmart Connect publisher page on All Ad Specs.
Where can I find the official Walmart Connect Walmart Radio In-Store Audio documentation?: The official source for Walmart Connect Walmart Radio In-Store Audio requirements is https://advertisinghelp.walmart.com/s/guides?channel=In-Store&language=en_US, linked from this page.
Are these Walmart Connect Walmart Radio In-Store Audio specs kept up to date?: Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Walmart Connect placements?: Often partially — many Walmart Connect placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.