Walmart Connect Walmart Radio In-Store Audio — :15 ad specs

Walmart Connect Walmart Radio In-Store Audio — :15 ads are audio files, up to 15 seconds long, delivered as WAV or MP3. They run in the In-Store — Walmart Radio placement on Walmart Connect. Use these requirements to brief designers, validate uploads, and avoid creative rejections in Walmart Connect's ad manager.

Visual specifications

Orientationany
File typesWAV, MP3

Video & audio

Max duration15 sec

Notes & source

:15-second length. Mono/stereo audio. Final encoding, loudness target and channel configuration are confirmed with the Walmart Connect team during onboarding.

Official source: https://advertisinghelp.walmart.com/s/guides?channel=In-Store&language=en_US

Frequently asked questions

How long can a Walmart Connect Walmart Radio In-Store Audio — :15 audio file be?
Walmart Connect Walmart Radio In-Store Audio — :15 audio can run up to 15 seconds.
Which file formats does Walmart Connect Walmart Radio In-Store Audio — :15 accept?
Walmart Connect Walmart Radio In-Store Audio — :15 accepts WAV and MP3 files.
What is the Walmart Connect Walmart Radio In-Store Audio — :15 ad format?
Walmart Connect Walmart Radio In-Store Audio — :15 is a audio ad format that runs in the In-Store — Walmart Radio placement on Walmart Connect. This page documents its full creative requirements, sourced from Walmart Connect's official ad documentation.
Where does Walmart Connect Walmart Radio In-Store Audio — :15 appear on Walmart Connect?
Walmart Connect Walmart Radio In-Store Audio — :15 ads appear in the In-Store — Walmart Radio placement on Walmart Connect.
How does Walmart Connect Walmart Radio In-Store Audio — :15 compare to other Walmart Connect ad formats?
Walmart Connect Walmart Radio In-Store Audio — :15 differs from other Walmart Connect placements in its dimensions, its 15-second duration limit. Compare side-by-side from the Walmart Connect publisher page on All Ad Specs.
Where can I find the official Walmart Connect Walmart Radio In-Store Audio — :15 documentation?
The official source for Walmart Connect Walmart Radio In-Store Audio — :15 requirements is https://advertisinghelp.walmart.com/s/guides?channel=In-Store&language=en_US, linked from this page.
Are these Walmart Connect Walmart Radio In-Store Audio — :15 specs kept up to date?
Yes — every spec entry references Walmart Connect's official documentation source so dimensions, file size limits, and codec requirements stay in sync as the platform changes.
Can I reuse the same creative for other Walmart Connect placements?
Often partially — many Walmart Connect placements share aspect ratios but differ in safe zones, duration, or file size. Always cross-check the target placement's spec page before reusing creative.